Posted on: 6 Nov 2020 | Filed under Insights Into Resonating Content
As nations begin exploring tech solutions to combat the spread of COVID-19 and embark on recovery efforts, QR codes have been one of the key tools paving the way.
Aside from facilitating contactless payments and contact tracing efforts, this technology is opening up new possibilities for marketers to design more impactful campaigns and gain online visibility by leveraging the current ‘new norm’ of scanning QR codes.
On the user’s end, QR codes quick and fuss-free, taking only a simple scan and click to be directed straight to any destination from a simple landing page to an e-commerce store. Smart QR code redirection can even be utilised to redirect users to different content depending on time, location, or OS of their device (which is perfect for driving App downloads).
For brands and marketers, QR codes provide an interactive component which can make your next campaign more memorable by inciting user participation and action. Additionally, the QR code is also trackable which will help you better measure the effectiveness of your campaign and provide valuable insights for other targeting and communication strategies.
Many QR codes today are also dynamic, meaning their redirected pages remain editable even after printing or distribution. With this option, QR codes can seamlessly be incorporated into visuals or brand logos without the fear of having to completely overhaul designs as the landing page changes.
The impressive power of the QR codes essentially lies in its ease of use and versatility. As the pandemic continues to move us towards a contactless world, QR codes could usher a new wave of dynamic and engaging marketing campaigns when suitably applied.