The ins and outs of checking in with your online community

Posted on: 15 Dec 2020 | Filed under Insights Into Resonating Content

Too often overlooked, consistent and effective community management could be the key to taking your brand to the next level.

While having a compelling content strategy forms the foundation of your brand’s digital marketing performance, a solid community management routine has the potential to build better brand awareness and cultivate a more engaged community to set your brand apart.

A highly-engaged community does not emerge overnight. To establish a robust community management plan, you should first decide which social pages to prioritise depending on your target audience and brand’s goals.

For daily check-ins, you should be monitoring your views, likes, and reactions. You should also set aside time to address comments and direct messages.

Tracking mentions is a good way to know what others are saying about your brand and provide the necessary response to maintain a good brand reputation. These mentions are likely to be less frequent than direct messages hence a weekly review would suffice.

Monthly, you should conduct research on keywords and topics relevant to your target audience and market to stay updated on changes and trends within your industry. This helps to ensure your content strategy remains relevant.

It is also advised to periodically collect and analyse feedback, reviews, and ratings. By actively seeking feedback from customers, you will be able to enhance your online reputation and build trust with your customers over time as well as identifying shortcomings for improvement.

Strong customer relationships can make or break your business. By implementing a consistent community management process, you will be better equipped to reach your marketing milestones whether it is to boost customer retention, drive new leads, or increase conversions.